Privacy policy
1. Introduction
Lucid Expeditions ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website (lucidexpeditions.com) and use our services. By accessing our site and using our services, you consent to the practices described in this policy.
2. Information We Collect
2.1 Personal Information
We may collect personal information that you voluntarily provide to us when you use our website or services, including but not limited to:
- Identification Information: Name, date of birth, gender, and nationality.
- Contact Information: Email address, phone number, and mailing address.
- Financial Information: Payment details, billing address, and transaction history.
- Travel Information: Passport details, travel preferences, trip itineraries, and emergency contact information.
- Health Information: Medical conditions, dietary restrictions, allergies, and any other health-related details relevant to the services provided.
- Communication Information: Records of correspondence and communications with us, including inquiries, feedback, and complaints.
2.2 Non-Personal Information
We may also collect non-personal information about you automatically when you interact with our website, including:
- Device Information:** IP address, browser type and version, operating system, and device type.
- Usage Information:** Referring website, pages viewed on our site, date and time of visit, time spent on each page, and navigation patterns.
- Location Information:** General geographic location based on your IP address or GPS data if enabled on your device.
3. How We Use Your Information
We use the information we collect in the following ways:
3.1 To Provide and Improve Our Services
- Booking Management: Process bookings, payments, and confirmations.
- Customization: Tailor our services to your preferences and requirements.
- Communication: Communicate with you regarding your bookings, inquiries, and customer service requests.
- Enhancement: Improve our website, services, and overall user experience.
3.2 For Marketing and Promotions
- Promotional Communications: Send you promotional materials, newsletters, and other marketing communications.
- Special Offers: Notify you about special offers, events, or new services that may interest you.
3.3 For Legal and Compliance Purposes
- Legal Compliance: Comply with legal obligations, regulatory requirements, and protect our rights and interests.
- Fraud Prevention: Prevent fraudulent transactions and ensure the security of our website and services.
4. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:
4.1 With Service Providers
We may share your information with trusted third-party service providers who assist us in operating our website, processing payments, conducting our business, or servicing you. These service providers are obligated to keep your information confidential and use it only for the purposes for which it was disclosed. Examples include:
- Payment Processors: Companies that process credit card transactions and other payment methods.
- Travel Partners: Airlines, hotels, transport companies, and local guides involved in delivering our travel services.
- IT Service Providers: Companies that provide website hosting, data storage, and security services.
4.2 For Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government regulations).
4.3 To Protect Our Rights
We may disclose your information to enforce our policies, respond to claims, protect our rights, property, or safety, or that of others. This includes sharing information with other organizations for fraud protection and credit risk reduction.
5. Data Security
We implement a variety of security measures to protect your personal information from unauthorized access, use, alteration, or destruction. These measures include:
- Encryption: Use of secure socket layer (SSL) technology to encrypt sensitive information during transmission.
- Access Controls: Restricted access to personal information to authorized personnel only.
- Regular Audits: Conduct regular security assessments and audits to ensure the integrity of our systems.
- Data Minimization: Collect and retain only the necessary information required to fulfill our services.
However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee the absolute security of your information.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer required, we will securely delete or anonymize it. The retention periods may vary depending on the type of data and the applicable legal requirements.
7. Your Rights and Choices
You have certain rights and choices regarding your personal information:
7.1 Access and Correction
You have the right to access and update your personal information held by us. If you need to correct or update your information, please contact us using the contact details provided below.
7.2 Opt-Out
You may opt-out of receiving marketing communications from us by following the unsubscribe instructions included in each communication or by contacting us directly. Please note that you may still receive transactional or service-related communications from us.
7.3 Data Deletion
You have the right to request the deletion of your personal information. To do so, please contact us using the contact details provided below. We will take reasonable steps to delete your information unless we are required to retain it for legal or legitimate business purposes.
7.4 Data Portability
You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format. You may also request that we transfer this data to another data controller where technically feasible.
7.5 Restriction of Processing
You have the right to request the restriction of processing of your personal information if you contest the accuracy of the data, the processing is unlawful, or we no longer need the data for the purposes of processing.
8. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect information about how you use our site. This helps us understand user preferences, improve website functionality, and deliver relevant content and advertisements.
8.1 Types of Cookies
- Essential Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems.
- Performance Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often.
- Functionality Cookies: These cookies allow our website to remember choices you make and provide enhanced features.
- Targeting Cookies: These cookies are used to deliver advertisements that are more relevant to you and your interests.
8.2 Managing Cookies
You can manage your cookie preferences through your browser settings. However, disabling cookies may affect the functionality and performance of our website.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.
10. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete it as soon as possible.
11. International Data Transfers
Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country. We take appropriate measures to ensure that your personal information remains protected in accordance with this Privacy Policy.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any updates on this page, and the revised policy will be effective immediately upon posting. Your continued use of our website and services constitutes acceptance of the revised policy.
13. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us
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By using our website and services, you acknowledge that you have read, understood, and agree to this Privacy Policy. Thank you for trusting Lucid Expeditions with your personal information.