Privacy policy

Last updated: December 15, 2025

Lucid Expeditions (“Lucid Expeditions,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website lucidexpeditions.com or engage with our services.

1. Who We Are

Lucid Expeditions is a business name operated as a “doing business as” (DBA) of Kroll Consultancy LLC, a limited liability company registered in the United States. Lucid Expeditions is offering participation in a Sardine Run marine wildlife expedition.

If you have questions about this Privacy Policy or your personal data, you can contact us via the details provided on our website.

2. Information We Collect

We may collect the following categories of personal data:

2.1 Information You Provide Directly

  • Name

  • Email address

  • Phone number

  • Nationality

  • Date of birth (if required for participation)

  • Emergency contact details

  • Health or fitness information you voluntarily disclose

  • Booking and payment information

  • Signed agreements (e.g. waivers)

2.2 Payment Information

Payments are processed by third-party payment providers. We do not store full credit card or banking details.

2.3 Media Content

Photos and videos captured during the expedition may include your image, voice, or likeness.

2.4 Automatically Collected Information

When you visit our website, we may collect:

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Date and time of access

This data is collected through cookies or similar technologies.

3. How We Use Your Information

We use your personal data to:

  • Respond to inquiries

  • Manage bookings and payments

  • Provide expedition services

  • Communicate important trip information

  • Improve our website and services

  • Comply with legal obligations

  • Produce and share expedition media

  • Send occasional marketing communications (where permitted)

We only use your data where we have a legal basis to do so.

4. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), we process personal data based on:

  • Your consent

  • Performance of a contract

  • Legal obligations

  • Legitimate business interests

You may withdraw consent at any time by contacting us.

5. Sharing of Information

We may share personal data with:

  • Trusted third-party service providers (payment processors, email services, website analytics)

  • Local expedition operators where necessary for safety and logistics

  • Legal or regulatory authorities when required by law

We do not sell or rent your personal data.

6. International Data Transfers

Your data may be processed or stored in the United States or other countries. We take appropriate safeguards to ensure your data is protected in accordance with applicable laws.

7. Media Use & Rights

Photos and videos captured during the expedition may be used for marketing, promotional, editorial, and commercial purposes.

If you wish to opt out of media use, you must notify us in writing prior to the expedition. Opting out does not affect your participation.

8. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfill contractual obligations

  • Meet legal or accounting requirements

  • Resolve disputes

  • Maintain business records

Media content may be retained indefinitely unless otherwise requested.

9. Cookies

Our website uses cookies to enhance functionality and analyze usage. You may adjust cookie settings in your browser at any time. Disabling cookies may affect website performance.

10. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion

  • Object to processing

  • Withdraw consent

  • Request data portability

To exercise your rights, contact us using the details on our website.

11. Data Security

We implement reasonable technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. However, no system is completely secure.

12. Children’s Privacy

Our services are intended for individuals aged 18 and over. We do not knowingly collect personal data from minors.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes become effective when posted on our website. Continued use of the website constitutes acceptance of the updated policy.

14. Contact

If you have questions about this Privacy Policy or how your data is handled, please contact us via the information provided on our website.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.